Insights
Practical thinking for mortgage executives.
Perspectives on mortgage profitability, analytics and data, AI in mortgage, and the operating choices that help data teams create business value.
Topics
Business questions at the intersection of mortgage, data, and AI.
Forecasting, measurement, data strategy, and analytics
Practical AI use cases for lenders and loan officers
Building teams and operating models that create value
Revolutionizing Mortgage Sales Forecasting: Harnessing Advanced Machine Learning Algorithms
How advanced machine-learning methods can improve mortgage sales-volume forecasting beyond traditional linear approaches.
July 7, 2023 · Anup Agrawal
Read articleWhy Organizations fail at Marketing Attribution
A practical look at data integration, tracking, attribution models, customer journeys, collaboration, and iteration.
June 22, 2023 · Anup Agrawal
Read article5 ways lenders can leverage Generative AI
Practical examples of how lenders and loan officers can use generative AI for content, customer communication, translation, and marketing.
June 23, 2023 · Anup Agrawal
Read articleHow to choose the right organizational model for Your Data Science Team
Centralized, federated, and decentralized data-science models - and the tradeoffs that determine which structure fits an organization.
June 22, 2023 · Anup Agrawal
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